Founders
You'll work with the people on this page.
Small, senior, and responsible for the outcome. No rotating teams, no handover to juniors after the kick-off call, and direct access to the people delivering the result.
Leads the commercial side of every engagement: the baseline, the business case and the conversation with the people who own the budget. Says when automation isn't justified.
Book a call with Marco
Leads the build: the automation, the integration into the systems you already run, and the measurement after go-live. Stays on the account through optimisation.
Book a call with AlessandroHow we compete
- Senior people do the work: the founders scope it, build it and stay accountable, with no delivery pyramid and no handover to juniors
- Commercial clarity: baseline first, a business case in two weeks, and a fixed price agreed before anything is built
- Focused scope: one measurable process at a time, including the projects too small or too low-priority for a major programme or an internal team
What we do not compete on
We do not try to beat the large consultancies on scale, global delivery or breadth of expertise. We compete where being smaller is the advantage: speed, senior attention, flexibility, cost structure, and the ability to execute projects that are too small or too low-priority for a major programme or an internal team.
How we compare
Big consultancy outcome. Boutique delivery model.
Consultancy understands the problem. Developers build the technology. We do both, with senior people doing the work and none of the delivery layers of a large consulting programme.
| Large consultancy | Automation agency | IURA | |
|---|---|---|---|
| Starts with | A strategy engagement | The tool they already sell | Your process, measured |
| Who you work with | Rotating teams, juniors after kick-off | Freelance builders | The founders, start to finish |
| Time to a business case | Months | Rarely produced | Two weeks |
| Builds it | Sometimes, through partners | Yes | Yes, into the systems you run |
| Measures the result | Rarely against a baseline | Rarely | Always, against the baseline |
| After go-live | Handed to a support desk | Handed over | Your team runs it, or we do |
| Pricing | Day rates across a large team | Per tool or per hour | Fixed price, agreed before the build |
| Smallest sensible project | Six figures | Small | One process |
| Technology | Own platforms and alliances | Their stack | Whatever fits you |
Start with the process
Show us the process. We'll quantify the opportunity.
A 30-minute discovery call, then a two-week baseline. You decide with the numbers, and the price, in front of you.